landing page strategy

A landing page has one job. It needs to turn attention into action. For service businesses, that action might be a phone call, quote request, strategy call, appraisal booking, trial session, consultation, finance enquiry or completed form. The exact action changes by industry, but the principle is the same. A landing page should take a specific visitor with a specific problem and move them toward a specific next step. That sounds simple, but many service businesses get it wro