Most service businesses are not short on marketing activity. They are short on marketing structure. They post on social media when they remember. They run ads when enquiries slow down. They update their website when it feels outdated. They write a blog when someone says SEO matters. They boost a post, send an email, change an offer, pause a campaign and then try something else a few weeks later. The problem is not effort. The problem is that the effort is disconnected. Random
