Most service businesses think they need more leads. Sometimes they do. But often, the real problem is not the number of enquiries coming in. It is the quality of those enquiries, how well they match the business, how ready they are to act and how likely they are to become profitable customers. More leads can look exciting on a report. More form fills. More calls. More messages. More names in the CRM. More activity for the team to follow up. But more leads do not always mean m