Many service businesses confuse marketing activity with marketing strategy. They are not the same thing. Marketing activity is doing things. Posting on social media. Running ads. Writing blogs. Sending emails. Updating the website. Creating videos. Boosting posts. Changing graphics. Launching campaigns. Booking photoshoots. Trying new offers. Checking reports. Marketing strategy is deciding why those things are being done, who they are designed to reach, what problem they are